Ten reasons why working with micro-influencers is good for your business.

What is a Micro-Influencer?

A micro-influencer is a content curator on social media platforms of their choice, who has garnered a following ranging from 10,000 to 100,000 individuals. They possess the ability to ignite a movement, inspire a group of people, and mobilise them toward a common objective.

The State of Influencer Marketing published a report in 2018 concerning influencer collaborations. While global trends and behaviors may vary, certain ethical principles hold true across marketing and communication channels for influencers.

Here are ten compelling reasons to consider partnering with micro-influencers for your business:

1. Micro-Influencers foster a more intimate connection with their followers, allowing them to better resonate with their audience
2. They possess the flexibility to personally engage with direct messages and comments from their followers
3. Micro-Influencers wield a significant amount of influence both online and offline
4. They are early adopters and advocates of emerging trends and behaviors, making them respected outliers within their niche
5. Micro-Influencers typically yield a robust 5 to 7% return on investment, measured by likes and comments on relevant posts or campaigns
6. They maintain a reputation for authenticity, which can sometimes wane as "larger" influencers accumulate followers
7. Micro-Influencers often adopt a grassroots approach to their areas of interest, making them more accessible both online and offline
8. Collaborating with micro-influencers is akin to an investment rather than a purchase, as they are on the rise, similar to buying stocks before they hit the market
9. Their audience growth is predominantly organic, avoiding the temptation of purchasing followers. Authenticity in their audience is self-evident and extends beyond their platform of choice
10. Micro-Influencers can be contacted directly, often without the need for a manager, simplifying fee negotiations and collaboration

Have you had the opportunity to work with a micro-influencer? We'd love to hear about your experience and insights.