Ten reasons why Mother's Day is important to women-led businesses

Every day, women across the world are creating, building, and nurturing businesses to support and sustain their families. Whether you are an FTSE 100 business founder or an Etsy or Shopify business creator, people are seeking the knowledge, expertise, products, and services every day from across the globe.

Journalists and media outlets are constantly seeking to share the experience of those business owners who change the world in 'small' ways.

It is also fascinating to learn that one of the main reasons women hide or retreat from sharing their stories is because they are unclear about how to execute Public Relations (PR) for their business and uncertain about what impact PR will have on their business.

However, here are ten reasons Mother's Day is important for women-led businesses:

1. The focus across the globe and in local communities fixate on supporting and celebrating women. This is especially true of women-led businesses

2. Christmas is a highlight for many businesses. However, for women-led businesses, Mother's Day is also a lucrative time on the business calendar

3. Mother's Day allows women's voices to be highlighted in the press and media

4. Did you know that Mother's Day is celebrated in different parts of the world on different dates? (See video above) 

5. Mother's Day helps to address the parity of pay for solopreneurs, mumpreneurs, entrepreneurs...

6. Major platforms like Etsy - https://www.etsy.com/uk/market/mothers_day_sale promote mother's day businesses in earnest

7. Mother's Day is also an opportunity to unapologetically brag about your accomplishments

8. Mother's Day is an opportunity to launch a new product

9. Mother's Day is a FANTASTIC opportunity to support other women-led businesses

10. Mother's Day is an opportunity to build and celebrate the work of mothers and in fact all women - across the globe

Mother's Day may not be a happy day for everyone. But it is an opportunity for us all to reflect and celebrate the women in our lives.

If you are  feeling anguishes about public relations and unclear about the benefits it can have on your business, join our growing community at THE PR CLUB