How to use PR effectively for your business - The equation for successful PR

Over the past two decades, the landscape of PR has changed dramatically. The emergence of mass digital distribution has eroded much of the personal human-to-human behaviours the PR industry operated through. This has both positive and negative connotations for an industry that requires: mass dissemination of information, trust, and accountability as rapidly and effectively as possible.

Although technology has addressed the issue around rapid mass dissemination of information, to speed up the process of eyeballs reading your story, and permitting algorithms to fast-track your SEO. It falls short on the issue of trust and accountability.

The equation for successful PR is the combination of:

(speed + aligned with authentic communication) x (consistency) + (a third voice x engaged audience) =

Increase brand awareness and visibility - Share of Voice

To increase brand awareness and visibility, we suggest a comprehensive digital marketing and PR strategy that includes elements such as search engine optimization, content marketing, social media marketing, and pay-per-click advertising. This will help to ensure that your brand is seen by the right people in the right places and will help to boost your share of voice in the market. Additionally, we suggest engaging in influencer marketing and running targeted campaigns to further reach new audiences and strengthen your brand visibility.

Gain credibility - Trust Factor

One of the best ways to gain credibility and trust is by consistently providing quality content, engaging in meaningful conversations with others, and building relationships with people in your field or industry. It also helps to be transparent in your interactions with others and to be honest and open when communicating with them. Additionally, it's important to stay up to date with industry news, trends, and developments, and to stay connected with those in your field or industry. Finally, make sure to be timely with responses, and to be professional and courteous when interacting with others.

How to build relationships with journalists #journorequests

Building relationships with journalists is a great way to get your message out to the public. Here are some tips to help you develop strong relationships with journalists:

Get to know the journalist you want to work with. Read their work and get a feel for their writing style and the topics they write about.
Follow them on social media and engage with their content. Comment on their posts and share their articles.
Reach out directly to the journalist with a personalized message introducing yourself and why you think they would be interested in your story.
Be prepared to pitch your story ideas quickly and succinctly.
Respond to their questions promptly and make sure they have all the information they need.
Show gratitude for their time and attention.
Stay in touch and keep them updated on any new developments related to the story.

By following these tips, you can foster strong relationships with journalists and increase the visibility of your message.

Generate leads - driving traffic to your website using PR

One way to generate leads and drive traffic to your website using PR is to create press releases about your business or product. and distributing them to the journalists within your sector, demographic, and product. Make sure to include specific, relevant details that will capture the attention of readers and encourage them to visit your website. Additionally, you can reach out to industry influencers and collaborate with them to create content that will be shared across their channels, thus increasing your website’s visibility. Finally, you can use social media channels to promote your website and create engaging posts that will attract new visitors.

If you want to use PR to grow your business, join us here to access the tools we use for our clients. Click here on how to access the tools