How do you know that your business has become more relevant
There are many ways to measure the relevance of your business. You can look at the number of interactions you're getting on social media, the level of engagement with your content, the amount of traffic to your website, and the number of inquiries or sales you're receiving. If any of these metrics are increasing, it could be an indication that your business is becoming more relevant. Additionally, you can also survey your customers or clients to get feedback on how they perceive your business and how you can further increase your relevance.
Another indicator is your increase of share of voice.
What is Share of Voice?
Share of Voice (SOV) is a metric that is used to measure the relative visibility of a brand or product compared to its competitors. It is a measure of the amount of exposure or visibility a brand or product has in comparison to its competitors. It is calculated by dividing the amount of mentions a brand or product has by the total amount of mentions for all of its competitors. This metric is often used by marketers and advertisers to gauge the performance of their campaigns, as well as to identify opportunities for growth.
What does the data say?
- "Organizations with successful transformations are more likely to increase their communication" - Source Mckinsey
- How purpose driven companies thrive more, because they communicate from a place of authenticity. They are more confident to share their stories and their impact. - Source Deloitte
How do you increase your Share of Voice?
Increasing your Share of Voice (SOV) is an important part of ensuring your brand stands out in a crowded marketplace. Here are some tips for increasing your SOV:
- Identify your target audience and tailor your message to them
- Utilise multiple channels to reach your target audience, including, journalists, brand collaborations ....
- Develop relationships with influencers (aka Content Creators) who can help spread your message
- Track your SOV regularly and adjust your strategy as needed
- Monitor your competitors and find ways to differentiate yourself
- Try new tactics such as giveaways, surveys, and webinars to engage your audience
- Focus on quality content creation and strive to provide value to your audience
By implementing these tips, you'll be well on your way to increasing your SOV and building a strong brand presence.
How do you get the support you want?
Improve your Share of Voice (SOV) and make an impact on your marketing efforts with these exclusive discounts.
As a club member, you'll get access to exclusive content and training that will help you grow your business and have impactful marketing initiatives.
Good luck!
