The mindset shift of those ready to embrace your next step

When someone is ready to embrace PR, their mindset shifts from operating within a limited scope to understanding the vast potential for growth and impact through visibility. This person is no longer just focusing on internal operations or immediate sales; they recognise that telling their story to the right audience is essential for sustainable success. They have a deep belief in their brand, product, or service and are willing to invest in visibility, not just as an afterthought but as a key component of their strategy.

The person ready for PR understands that every interaction with the public, every media appearance, and every mention in the press is an opportunity to shape the narrative around their business. They see PR not as a cost, but as an investment in their reputation, their growth, and their future influence. Their mindset is future-focused, driven by purpose, and they're willing to take calculated risks to elevate their brand.

They also realise that PR is not an overnight solution; it's a long-term commitment that requires patience, strategy, and consistency. They’re prepared to trust in the process, knowing that building relationships with media, customers, and stakeholders takes time, but the return on that investment is immeasurable. These individuals often possess a level of confidence in their story and are clear about their values, which makes them more attractive to journalists and the public.

Case Study: Janice Francis Irwin

Take Janice Francis Irwin, a two-time World Karate Champion and four-time European Champion, who recently turned 60 and joined the PR Club. Janice's mindset when embracing PR wasn’t just about promoting her accolades; she was ready to leverage her story of resilience, discipline, and triumph to inspire others. She understood that PR could position her not only as an athlete but as a leader and a role model for women in sports and business, particularly for those over 40 who are still striving to make their mark.

By participating in a PR masterclass, Janice recognized the power of narrative and visibility in shaping public perception. She was ready to align her values with her media presence, focusing on empowerment, health, and longevity. She didn’t seek PR simply to increase her personal fame but to amplify her message to a wider audience, reaching those who could benefit from her experience. This mindset shift—from simply being a champion to becoming a voice of influence—allowed her to embrace PR as a tool for long-term legacy building.

Her readiness to embrace PR came from understanding that her story could have a broader impact, and she was willing to invest in the process to achieve that vision. This is the mindset of someone prepared for PR: purpose-driven, ready to invest in their own visibility, and focused on long-term impact rather than short-term gain.