Connecting the dots about how Health, Faith, and purposeful business makes sense

Listening to Gaby Roslin on BBC Radio London, known for her advocacy of veganism and a plant-based lifestyle, I found myself reflecting on  Natasha Orumbie, the founder of the growing brand The Vegan Patty Lady—someone I am proud to say is part of The PR Club. This train of thought naturally led me to think about Jomuke Fashola, a talented journalist also on BBC Radio London, whose life and work are deeply rooted in her faith. Interestingly, both of these remarkable women embody the idea that our values and principles can drive both personal and professional success.

Business people are not a monolith

As business owners, we are multifaceted individuals. We are not defined by a single aspect of our identity, and our businesses often reflect that complexity. While pondering the connections between health and faith, not in a strictly religious sense, but as holistic approaches to life and work—I was reminded of the growing conversation around loneliness.

In 2024, reports highlighted a significant increase in feelings of isolation, a theme even Oprah has recently addressed. Loneliness is a challenge that many entrepreneurs face, and it can be particularly daunting for those navigating the demands of running a business.

Purposeful grace in business

So, what can we do about it? The answer lies in building businesses that prioritise connection and community. Through purposeful grace, we can create ventures that not only thrive but also serve as a force for bringing people together.

Start by asking yourself:

• How does my business serve a community?
• How does it contribute to fostering connection and inclusivity?

These questions are not just about crafting a marketing strategy; they’re about shaping the very foundation of your business. Purpose-driven brands resonate deeply with customers because they go beyond profit to make a meaningful impact.

Holistic success

The journey of entrepreneurship is not just about financial success. It’s about promoting well-being, fostering relationships, and contributing to a greater good. By embracing a holistic approach—combining health, faith, and purpose, you can create a business that not only thrives but also enriches the lives of others.

Let’s continue to connect the dots, not just between ideas, but between people and communities, creating a world where business is a force for good.