It's no secret that in order to be a successful business these days, you need to have a comprehensive media database, regardless of the industry you are in. However, building a media database can be a daunting, time-consuming task. That's where our 5 shortcut comes in handy!
Tip 1. Scroll the newsfeed on google. Most people stop at the 'All' but go to 'News' and find the journalist who has covered recent articles on your sector and topic
Tip 2. Save it as an excel CSV file - this makes it easier to upload onto databases and save you time
Tip 3. Do not forget to add three name colums: Full Name, then split into first name and last name - again this makes it easier when you are uploading onto databases for your media distribution
Tip 4. Paste a link of the article they recently wrote or you want to reference when you contact the journalists - this is a massive time saver and helps you achieve greater success
Final tip: Dedicate ONE hour to do this research per weekend. At the end of the year, you will have in the region of 364 clean contacts in your database
Hope those tips helped!
By following these simple steps, you'll be well on your way to building a comprehensive media database that will help your business succeed.
So what are you waiting for?
Get started today!
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