21st century PR lessons via Diddy
In the fast-paced world of social media, even the biggest names can find themselves in hot water. Recently, Sean ‘Diddy’ Combs wiped his Instagram account clean, including an apology video to Cassie, amid ongoing legal drama. This incident, highlighted in an article by Nicholas Rice in People Magazine on June 22, 2024, serves as a powerful reminder of the potential consequences of our online actions.
Many people question the need for or the validity of public relations. However, Diddy’s situation underscores why PR is more crucial than ever, especially for small businesses. Many small businesses are walking headfirst into similar situations because they don't grasp the consequences of their posts' impact on their business and personal lives, both in the short and long term.
Take this as a cautionary tale and learn how to manage your PR effectively. Social media can be a double-edged sword. It can boost your visibility and brand, but if not managed properly, it can also lead to significant reputational damage.
I often see posts from small and growing businesses and wonder if they are aware of the impact on their business. Every post you make reflects your brand and can have lasting effects. Therefore, it is essential to think carefully about your posts and how they align with your messaging.
Questions to consider before posting
To avoid pitfalls and ensure your posts align with your brand’s messaging, ask yourself these questions before posting anything:
- Am I informing?
- Am I showboating?
- Am I educating?
- Am I celebrating?
- Am I demonstrating growth?
- Is this in alignment with my feed and messaging?
By considering these questions, you can create more thoughtful and strategic content that supports your brand rather than detracts from it.
I would also argue that many of your posts should be accompanied by long-form content, such as blog posts or videos, for context. In some cases, live content can also be beneficial.
Navigating the complexities of public relations and social media can be challenging, but you don’t have to do it alone. Join the PR Club to gain access to expert advice, resources, and a supportive community that can help you manage your PR effectively.
In the PR Club, you’ll learn how to craft messages that resonate with your audience, manage your brand’s reputation, and avoid common pitfalls that can lead to crises. Don’t wait for a crisis to hit. Take proactive steps to protect and enhance your brand’s image today.
Join the PR Club now and take control of your public relations strategy. Learn from the best, share your experiences, and grow your business with confidence.
