Should Charities and CICs Expect Free Support? A Tough but Necessary Conversation

The live I hosted on Instagram and LinkedIn on 17th December 2024 struck a nerve for many. The topic—Should charities and CICs expect anything for free?—sparked debate, and I understand why. Some felt the message lacked compassion, but I stand firm on this: small businesses cannot bear the burden of providing endless free support.

The reality is that for charities and CICs, sustainability is not optional—it’s essential. Is it easy? No. But it’s a necessary step to ensure long-term impact and growth.

I know this position may have upset a number of people, but my intention is clear: help me to help you. Together, we can build stronger, sustainable systems that benefit everyone.

This is exactly why we created The PR Club—to support businesses that don’t know how to access the tools they need to communicate effectively and secure what matters most - https://www.marketingwithlovedigital.co.uk/theprclub