The hidden agenda of Public Relations and why people are so skeptical?
"PUBLIC RELATIONS DONE CORRECTLY OFFERS YOU THE OPPORTUNITY TO COMMUNICATE THE TRUEST, HIGHEST EXPRESSION OF YOURSELF."
It is your right to be your authentic and highest expression when it comes to your public relations. Yes, it may take a moment to hone your message, and of course, it may take some time to be confident and comfortable with how you want to articulate and communicate your message. But, when you are intentional about why you are trying to build a business that will positively impact the world, your investment and the moves you make will serve you and yield the rewards you are seeking.
However, there is deep-rooted scepticism about public relations that few people discuss. These doubts are embedded in personal and historical factors but are hidden in discussions of mistrust and impatience.
- Fear of rejection
- Fear of failure
- Fear of judgement
These fears restrain investment and commitment to the process. Although we scratch the surface in this post, this is a topic we delve more into in our Understanding Public Relations Masterclasses and in our PR Club.
However, there are many ways to ensure you provide yourself with the best opportunity for communication and Public Relations success, some of which you already know, and others will be a new insight for you. As with any small business, or entrepreneurial journey, success is layered with many facets and actions to achieve the outcome you want to accomplish.
Understanding Public Relations and delivering campaigns that yield the best outcome is subject to a range of conditions that correlate to your economic, skill, and time investment.
Like with any skill or area of expertise, laying down a solid foundation and ensuring that you give yourself the best opportunity to succeed is key to your confidence and success rate. With Public Relations, there are a few specific things about our sector you will need to know. One of those areas of specificity is within your network.
Surrounding yourself with the correct types of people is central to PR success. Building relationships with journalists, content creators and PR professionals is a lifeline for any business owner. These occupations aligned with the right relationships are central to ensuring that your communication is impactful, accurate and timely. Relationships with the correct journalists for your business can both save and limit the damage to your personal and professional brand.
Additional benefits of working and building a solid network are:
- You have access to people who have more skill and experience you have not yet acquired and can help you shortcut specific situations and save you time and money too
- You have additional support for your vision
- You have people who will uplift you during the high and low points of your journey, keep you calm during difficult times and celebrate you during jubilant moments
- You have people who can give you objective, constructive feedback
In doing public relations correctly, you give yourself the option to be the absolute highest expression of yourself, mainly because you will be operating from a position of strength and not out of fear.
- Planning in advance
- Implementing the correct strategies for damage limitation and against Cancel Culture
- Having the best tactic for your business as you grow and expand
are additional by-products of Public Relations executed well.
Do not allow the elements of fear, lack of planning or investment to be the reason you are not operating from the authentic and highest expression of yourself; who you are, and what your business represents.
Do you have a distrust of the media? If so why?
