Public Relations - why aren't you doing THIS on Social Media to turn your marketing and communications around?

Social media has revolutionised how businesses connect with their audience, yet many entrepreneurs and small business owners are still leaving powerful opportunities on the table. Public Relations (PR) isn’t just about press releases and media coverage anymore. The game has changed, and the brands that are winning are those that merge traditional and digital PR strategies for greater impact.

So, what’s the secret? What is the one thing you should be doing on social media to turn your marketing around?

Share your story and make it newsworthy

Your story is the heart of your brand, and sharing it authentically on social media can transform how people perceive your business. But here’s the twist: treat your social media posts like mini PR campaigns.

• What makes your story unique?

• What aspects of your journey resonate with your audience?

• How can you position your milestones, values, or impact as something worth talking about?

For example, if you’ve just launched a new product, don’t stop at a simple announcement. Share the behind-the-scenes journey: the challenges you overcame, the people who made it happen, and the real-world problem your product solves.

Add a human element, and suddenly, your story isn’t just marketing, that is what we call PR gold.

Use social media to amplify traditional PR - CLICK THIS
 

Here’s where the magic of merging traditional and digital PR comes in. When you secure traditional media coverage a feature in a magazine, a radio interview, or a guest spot on a podcast don’t let the moment end there. Use your social media platforms to amplify that coverage:

• Share snippets of the interview or article. Tag the journalist and publication to increase visibility

• Repurpose content. Turn quotes from your feature into eye-catching graphics or short videos

• Engage your audience. Ask them what they think about the topic you’ve discussed or share insights you didn’t have room for in the original piece

Build relationships with Influencers and Journalists

Social media isn’t just about broadcasting your message; it’s also about building relationships. Journalists, bloggers, and influencers are all active on platforms like Twitter, LinkedIn, and Instagram. Here’s how you can use social media to strengthen these connections:

1. Follow and engage with their content. Comment thoughtfully, share their posts, and show genuine interest in their work

2. Provide value. If you see a journalist asking for expert opinions on a topic, offer your insights

3. Collaborate strategically. Team up with influencers who align with your brand’s values and can help amplify your story to their audience

    

Leverage social proof

People trust people. Social media gives you the perfect platform to showcase testimonials, customer stories, and user-generated content. This is where the merger of traditional PR and digital storytelling shines. If you’ve received positive coverage, share it alongside customer feedback or real-world examples of how your product or service is making a difference.

• Sometimes, encourage customers to tag you in their posts

• Host giveaways or challenges. This creates buzz and gets your audience involved

• Show gratitude publicly. Highlight collaborations, partnerships, or community initiatives that align with your brand

Analyse and optimise

What sets digital PR apart from its traditional counterpart is the ability to measure impact in real-time. Social media provides valuable insights into what works and what doesn’t. Are people engaging with your posts? Which stories resonate most? Use analytics to fine-tune your approach and make data-driven decisions.

The FP Comms' approach

At FP Comms & Marketing With Love Digital, we specialise in supporting businesses like yours navigate the intersection of traditional and digital PR. We believe in the power of storytelling, relationships, and measurable impact. By blending the tried-and-tested principles of PR with the innovative tools of digital marketing, we help brands not just get noticed but also create lasting impressions.

So, why aren’t you doing THIS on social media? Now’s the time to start treating every post, share, and tweet as a strategic PR move. With the right approach, your social media can become a powerhouse for turning your marketing around and driving real results.

Ready to elevate your strategy? Let’s make it happen together.

You can dip your toe in the water with our PR Club - www,marketingwithlovedigtial,co,uk/theprclub