10 non PR things every woman should have during a PR campaign

Drawing from our collective experience, we understand that Public Relations can often feel isolating and like a tremendous effort with little immediate reward, especially when you don't receive the desired response from journalists. Nevertheless, we can assert with confidence that the one undeniable truth about our remarkable industry is the need for unwavering persistence and dedication to your work to attain the success you desire.

Now, let's imagine that you've invested the time, conducted your research, and secured the media interviews you've been striving for. You're on the brink of stepping onto the stage, whether in person or through a virtual platform, to make those interviews count. How can you prepare for this pivotal moment?

Here are ten invaluable tips to ensure you make the most of this opportunity:

1. Prioritise a good night's sleep – we all recognise the benefits of a well-rested mind and body. Going to bed early will rejuvenate you for the day ahead
2. Keep your itinerary at your fingertips -This will keep you organised and informed about who you'll be speaking to, when, and for how long
3. Dress comfortably - Many individuals invest in new outfits for the big day, but it's essential to try them on in advance to guarantee they won't cause discomfort or unwanted perspiration. If you're on the move, have comfortable shoes on hand for quick changes between interviews
4. Stay hydrated – maintain your energy and focus throughout the day by staying adequately hydrated
5. Do your homework - Research is your linchpin for successful interviews. Understanding the journalist, their publication, and their focus will enable you to establish a stronger rapport and, ultimately, lead to more fruitful interviews
6. Prioritise your focus – minimise potential distractions like childcare or personal obligations on interview day. For instance, if your interviews are conducted online, ensure someone is available to care for young children or pets
7. Rely on your PR support team – these individuals possess crucial knowledge about the media interviews and can offer valuable support, from providing images to crafting responses for questions you may not be able to answer
8. Keep your favorite lipstick or chapstick at hand for touch-ups throughout the day. Since your mouth will be the center of attention, dry or chapped lips are not ideal
9. Ensure your phone is fully charged and have a charger or necessary cables readily available to remain accessible to journalists throughout the day
10. Embrace this moment as a personal triumph. You'll create lasting memories throughout the day, moments you'll want to share with friends and those who appreciate the hard work you've invested in achieving this coverage. Celebrate this milestone!

One unique aspect of being a member of The PR Club is that when you achieve success, the entire club celebrates with you. They will share your accomplishments within their networks, offer comments, and foster connections, helping business owners shine.

So, why not join the club today? As you progress, rest assured that there is a community of people rallying behind your success.

We'd love to hear which of these tips resonated with you the most. Share your thoughts in the comments below.

Please note: The image used in this communication was created during one of our Canva workshops.